This project was made to unite the Japanese culture, the Brazilian culture, and UX writing, and also to be a showcase of how we could help empower some ladies of a fictional UX team to gain some visibility.
They were from a UX writing team, in this fictional story they asked me to make a report because they saw and liked a lot the report that I made for some folks on a Social Media team.
This report also has a different disposition, a different grid, instead of the usual corporate grid, to emphasize that this UX writing team tried to be different.
Below we have their empathy map also showing what we were trying to achieve and the questions that were used to do this report as well.
As I mentioned before, this report aims to bring together Japanese and Brazilian cultures in the world of UX writing.We are also analyzing the main character of One Punch Man's manga.
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You can see that at the top of the report, there is a black and white wave pattern that looks like the sidewalk at Copacabana Beach in Rio de Janeiro. To the top right, you'll see a pattern that looks like the logo of São Paulo State, which is made up of lots of triangles and is pink to represent, in some way, our team of two women.
Above this, there is a black and white UX report that is written in a comic book style to make it more attention-grabbing and to raise awareness of the content. At the top of this banner or header, we show the month of the report, because this report was planned to be updated every month.
Below the header, there is an upside-down triangle with a picture of our persona. In the middle left section, we start describing the persona's characteristics, including their name, background (which is inspired by One Punch Man's Saitama, the one-punch hero), demographics, age, gender, occupation, goals, and motivations.
Underneath this, there is another geometric shape that takes up all the space below the two middle sections. This is where we outline the pain points, providing a summary and a pizza chart. The largest slice of the chart shows Saitama's goals and motivations, which far outweigh his pain points, as he is an overpowered superhero who finds life a bit boring because of his immense abilities.
Overall, the interface analysis shows that the geometric shapes take up all of the space in the report and that there is a sense of flow between the sections, even with the use of sharp geometric shapes.
Wrapping things up. This report was able to represent those two ladies and their craft and also to bring some influences that we are exposed here in Brazil, such as the Japanese culture and some regional cultures as well, such as the Rio de Janeiro culture represented in the beach sidewalk pattern, and also the Sao Paulo state represented in Sao Paulo State logo.
It was a very fun project to do because this grid was not a standard grid to do. And also it was not as corporate as someone might think because it was very different.
Thanks for your time. Thanks for listening and reading this case study..
